Irn-Bru Carnival E-mail tempalte agency work

We were asked to create a template for an e-mail marketing campaign, as if on behalf of the Irn-Bru Carnival in Glasgow.

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We have written the copy in this way as it contains a lot of call to action points that engage and encourage target markets of families to buy tickets and come to the IRN-BRU Carnival. This includes the call to action headings and text of ‘Get Carnival Crazy’ and ‘join us’, directing target markets to ‘get’ ready through purchase of tickets.

Furthermore, the copy lists the key benefits of the IRN-BRU Carnival of being Europe’s largest indoor carnival, family friendly/fun, celebration of 94 years and lots of rides, attractions, stalls and games, clearly highlight the main USP’s to entice consumers to buy tickets and come to the event.

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