Blog post 4 – References

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Chaffey, D. & Ellis-Chadwick, F. (2012) Digital marketing: strategy, implementation and practice. 5th Ed., United Kingdom: Financial Times Prentice Hall.

 

Chaffey, D. and Smith, P. (2013) Emarketing excellence planning and optimising your digital marketing. New York: Routledge.

 

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Charlton, G. (2013) Online department store SEO: ASOS gets the onsite basics right. Econsultancy. [Online] [Accesed on 8th January 2015] https://econsultancy.com/blog/63036-online-department-store-seo-asos-gets-the-onsite-basics-right/

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Corniére, A. and Taylor, G. (2014) ‘Integration and search engine bias’. The RAND Journal of Economics, 45 (3) pp. 576-597.

 

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Econsultancy. (2014) SAMPLE : UK search engine marketing benchmark report 2014 in association with Latitude Access over 500 reports. May 2014. [Online] 10th January 2015 https://econsultancy.com/reports/uk-search-engine-marketing-benchmark-report

 

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Istvanova, L. (2014) ‘The importance of keeping your social media profiles active’. Koozai Intelligent Digital Marketing. [Online] [Accessed on 22nd January 2015]  http://www.koozai.com/blog/search-marketing/important-business-keep-social-media-profiles-active/

 

ITV News. (2015) ‘Man tweets lack of loo roll SOS and Virgin Trains saves the day’ [Online] [Accessed on 19th January 2015] http://www.itv.com/news/2015-01-07/man-tweets-lack-of-loo-roll-sos-and-virgin-trains-saves-the-day/

 

Jansen, B. (2006) Paid search. [Online] [Accessed on the 7th of January 2015] http://ieeexplore.ieee.org.ezproxy.mmu.ac.uk/stamp/stamp.jsp?tp=&arnumber=1657919

 

Killen, O. (2013) Four reasons why site search is vital for online retailers. Econsultancy. [Online] [Accessed on the 4th of January 2015] https://econsultancy.com/blog/63800-four-reasons-why-site-search-is-vital-for-online-retailers

 

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Krol, C. (2004) ‘Search engine marketing.’ B to B, 89 (9) pp. 16-18.

 

Kruse, K. (2014) Social media manager job description: a complete guide [Online] [Accessed on the 8th of January 2015] http://www.krusecontrolinc.com/social-media-manager-job-description-guide/

 

Moreno, L. and Martinez , P. (2013) ‘Overlapping factors in search engine optimization and web accessibility.’ Online Information Review, 37 (4) pp. 564 – 580.

 

Moth, D. (2014) Five highly effective search marketing campaigns from The Digitals. Econsultancy. [Online] [Accessed on the 4th of January 2015] https://econsultancy.com/blog/65439-five-highly-effective-search-marketing-campaigns-from-the-digitals

 

Paraskevas, A., Katsogridakis, I., Law, R. and Buhalis, D. (2011) ‘Search engine marketing: Transforming search engines into hotel distribution channels.’ Cornell Hospitality Quarterly, 52 (2) pp. 200-208.

 

Ramos, A. and Cota, S. (2009) Search engine marketing. USA: McGraw-Hill Osborne Media.

 

Ryan, D. (2014) Understanding digital marketing., 3rd ed., London: Koganpage.

 

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Solomon, M. & Tuten, T. (2013) Social media marketing, United Kingdom: Pearson Education Limited.

 

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White, T. (2012) Mariachi Doritos Twitter competition. Doritos UK. [Online image] [Accessed on 28 December 2014 ] <www.warc.com./fulltext/Warc-Prize-Social/images/101345f12.jpg>.

 

White, T. (2014)  Warc – Doritos: Doritos Mariachi. [Online] [Accessed on 14th January 2015] http://www.warc.com/Content/ContentViewer.aspx?MasterContentRef=60f922f2-a839-4fcb-a982-bed54bbbcfc2&q=aid%3a101345&CID=A101345&PUB=WARC-PRIZE-SOCIAL

 

Wight, E. (2014)  ‘Small business tips: how to use social media to boost business.’ The Guardian, 23 June. [Accessed: 21 January 2015] http://www.theguardian.com/small-business-network/2013/aug/29/social-media-boost-business-tips

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