We looked at Twinings’ Earl Grey Tea and in a research group of three we individually came up with four individual keywords to test the popularity as search terms on Google over recent years: we used Google’s ‘Trends’ tool to gather this information. It quickly became apparent to us that longer and/or complicated keywords yielded […]Read more "SEO Brand analysis Twinings Earl Grey"
We were asked to create a template for an e-mail marketing campaign, as if on behalf of the Irn-Bru Carnival in Glasgow. We have written the copy in this way as it contains a lot of call to action points that engage and encourage target markets of families to buy tickets and come to the […]Read more "Irn-Bru Carnival E-mail tempalte agency work"
Air New Zealand (ANZ) teamed up with WETA, a special effects and prop-creation company originally set up by Peter Jackson (Director of both the recent Lord of the Rings and Hobbit film adaptations of J R R Tolkien’s books), in order to create a joint marketing campaign. The advertisements take the form of safety briefings […]Read more "Lord of the Airlines?"